Posts tagged ‘iconoculture’
Anthony Calypso reports that massive accumulation of valuable digital assets is turning consumers on to online storage. He cites Jonathan Steuer, a vice president and general manager for Iconoculture Inc., a Minneapolis-based cultural trend research company who says “consumers are having data storage issues that they’ve never had before … more of their assets are digital (i.e. photo content, MP3 files). As people accumulate more stuff, there is a notion of wanting to protect those [items]. It’s really part of the Web 2.0 world that we’ve seen building for a long time.”
Calypso notes that “Consumers might have an easier time breaking bad habits once they become aware of the online back-up options available today,” and recommends ElephantDrive, Mozy, and Xdrive as solutions.