Competition leads to lower prices in cloud storage (cloud wars as Star Wars)
Google and Amazon are doing battle for your cloud storage business, and no matter who wins, you win!!!
Basically, the web giants have both enabled enterprise scale storage offerings. Google’s Cloud Storage and Amazon’s S3 Storage solutions have both been available for a while, but the competition is heating up. During the past week, they have traded public announcements of price drops – first Google, then Amazon, then Google again. The quick chronology is:
2012-11-26 (A New Hope) – On November 26th, Google fired the first shot. They announced price reductions of 20% and the launch of Durable Reduced Availability (DRA) storage. The prices undercut AWS and the DRA storage was the first competition to S3’s RRS offer. (Note: Google is probably more like the Empire than the rebels, but they are certainly the underdogs in the infrastructure on demand world when compared to AWS)
2012-11-28 – (The Empire Strikes Back) Just two days later, AWS struck back. At their re:Invent conference in Las Vegas, SVP Andy Jassy announced a 25% price cut at both Standard and RRS pricing for S3. (Note: we do not think that Andy Jassy really has any Vadar like qualities)
2012-12-01 – (The Return of Jedi) After two days of letting things sink it, Google dropped prices by another 10%. They are serious about making a play here, and appear ready to fight with price. (Note: we are pretty sure that if Sergei lost a hand in a light saber duel that there is a Google engineer’s 20% project capable of replacing the limb)
The big winner (as was the case with the release of each of the above referenced films) is the audience of cloud storage developers and companies.
Let’s hope that the next three installments are better than their fim counterparts…