Posts tagged ‘marketing’
The New York Times reports that online backup provider Carbonite was caught posting positive reviews about its service. The tech columnist for the Times, David Pogue, highlighted a similar discovery around reviews posted on behalf of components firm Belkin (they paid people to post positive or “five-star” reviews), but certainly aimed most of this blog entry at Carbonite.
Pogue’s column was inspired by one of his readers. The reader was a troubled user of Carbonite who chronicles he problems and sleuthing at his own blog in a post titled “Question of Trust”. As Pogue notes, this blogger “is not a user you want to disgruntle.” The comments include a response from the Massachusetts-based company’s CEO pledging to eliminate these reviews (many have already been taken offline by the review publishers) and ensure that no similar problems occur in the future. Also, he notes that at the time they were posted the company was much smaller and did not yet have the appropriate policies in place.